07/11/2016
With the AI revolution coming to reality, I started exploring how we can benefit from systems that, amongst other things, are capable of deeply understanding human […]
24/05/2015
Dear Aussie Friends, as much as I love your beautiful Country, as much as I agree with all the rankings that are positioning Melbourne and Sydney […]
03/10/2014
The common perception is that B2B it’s all about rational buyers and the ability to deliver a compelling value proposition supported by thought leadership, that the […]
23/02/2014
Do you remember the 4P of marketing? Forget it. If there is any letter worth to list, it’s only one: “C”. Isn’t it weird that the […]
14/10/2013
Do companies always understand what matters to their customers? How can they change the whole industry paradigm, deliver unexpectedly superior customer experience, and benefit from it? […]
22/01/2013
Riprendendo il materiale sulla Customer Experience, utilizzato per preparare il post “Running and China: A Long Way To Go”, ho riflettuto su come nasce l’innovazione, e […]
08/01/2013
How Chinese are doing when it comes to managing sport events? Want to know if the Shanghai International Marathon, which took place on December 2nd, 2012, […]