07/11/2016
With the AI revolution coming to reality, I started exploring how we can benefit from systems that, amongst other things, are capable of deeply understanding human […]
17/09/2016
Who am I? How to get a straightforward, comprehensive, unbiased picture of myself, my key personality traits and my values, without going through long hours of […]
03/09/2016
As the weekend routine of the “Better CMO” involves reading, amongst other little pleasures such as training before sunrise and meeting like-minded people at art gatherings, […]
30/01/2016
Last week in Shanghai I had the opportunity to share my thoughts with crowd of experienced and enthusiast marketers. Here is the storyline. Every time we […]
24/01/2016
The Singapore Art Week is just over, and while I was in Shanghai (sic!) 5 out of the 9 days filled with cocktails and openings, I still […]
22/11/2015
Three years ago, on November the 8th, 2012, I published my first blog post on betterness.it. At that time, I had just moved from Milan to Shanghai, […]
25/10/2015
There is an old (and odd) debate about the art and science of marketing: every now and then it’s a key theme in highly regarded conferences and […]
02/10/2015
I am on the road, again. My last marathon is dated back in 2012, in Milano, just few months before moving to Shanghai, where unfortunately I […]
03/07/2015
Leadership is a hot topic. In the last 90 days only 2,733 new books were released on the subject (source: amazon.com). Yet, the lack of good […]