07/06/2015
“Curiosity killed the cat” is an old proverb used to warn of the dangers of unnecessary investigation or experimentation. Should we, marketers, follow the old advice or actually just […]
24/05/2015
Dear Aussie Friends, as much as I love your beautiful Country, as much as I agree with all the rankings that are positioning Melbourne and Sydney […]
25/04/2015
Personas and cohorts are emerging as key elements in the B2B marketing puzzle, aiming at driving more relevant content and offers to the right customers, in […]
22/02/2015
Occasionally, it happens I travel extensively, and in a very short timeframe. In the last four weeks I covered 68 thousand miles moving from Singapore to […]
01/02/2015
Last week I was invited at the B2B CMO Forum in Shanghai. It was a great opportunity to connect with CMO from all around the world […]
01/02/2015
Being in Shanghai for few days after moving to Singapore in September last year, I had the opportunity look back at the two years I have […]
24/12/2014
In the cluttered space of marketing buzzwords, there is one that is driving me nut: “better”. Did you notice that the big advertising agencies, the same […]
26/10/2014
It’s about 10-15 years there is a serious debate about customer experience. There is no luck of literature, studies, business cases, and recommendations. Yet, on average, […]
03/10/2014
The common perception is that B2B it’s all about rational buyers and the ability to deliver a compelling value proposition supported by thought leadership, that the […]