Stephen, the better CMO, embodies the betterness principles:
- Delivering meaningful value to customers and the extended enterprise;
- Designing tomorrow vision and incorporating it in today practices to produce well being that can last over time;
- Acting as a designer, teacher and steward to help the human community to shape its future.
Consistently with these principles, he has formalized 9 imperatives for the marketing department at b_Venture. They are changing the way the company operates and people work, interacts with customers and lives in the community. And last but not least, they are improving the bottom line.
